Moonstruct

In the Era of AI, What Is Your Moat?

Why Extreme Domain Expertise is the Last Defensible Edge

Mar 19, 2025 • Michelle Moon

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September 2024

Embracing the Journey of Revenue Growth Beyond $1 Million

Originally published on www.sorensoncapital.com

Sep 12, 2024 • Michelle Moon

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March 2024

5 ways construction tech founders can win in 2024

This article originally appeared on TechCrunch on February 1, 2024.

Mar 19, 2024 • Michelle Moon

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June 2023

Why Construction Needs a Figma-like Facelift

And Why We Invested in Planera

Jun 2, 2023 • Michelle Moon and Ken Elefant

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February 2023

Canada Dry: A Case for Further Revitalizing Canada’s Tech Scene

Hot takes on some of the roadblocks keeping the Canadian tech scene from reaching its full potential

Feb 27, 2023 • Michelle Moon

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November 2022

How to show traction beyond revenue

“How can I show traction beyond revenue?”

Nov 28, 2022 • Michelle Moon

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October 2022

Usage-Based Pricing (UBP) as a Competitive Advantage in SaaS

SaaS companies are increasingly introducing usage-based pricing model. Why does this matter?

Oct 5, 2022 • Michelle Moon

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July 2022

Why immigrants make the best founders

I believe that immigrants make some of the best founders, and almost half of the founders that I’ve backed in my career are immigrants.

Jul 13, 2022 • Michelle Moon

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April 2022

The Taxonomy of Investor Value Add

What does your $ come with?

Apr 14, 2022 • Michelle Moon

November 2021

GitLab's S-1

A customer analytics perspective

Nov 9, 2021 • Michelle Moon

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October 2020

Is going public through a SPAC merger truly cheaper than IPOs or direct listings?

SPAC is all the rage. Is it truly the best way to go public?

Oct 16, 2020 • Michelle Moon

August 2020

What excites me about telehealth (Part 2 of 2)

Originally published on my personal blog on August 10, 2020

Aug 11, 2020 • Michelle Moon